Yahlive, the satellite operator in Dubai has teamed up with Entertainment Reality TV Hub (EARTH) to introduce a new DTH satellite platform in the Middle East. The new platform will be targeting five migrant groups including those from Pakistan, India, Bangladesh, Sri Lanka and Filipines, residing in the United Arab Emirates and Saudi Arabia.
The service will be available in seven languages, namely Urdu, Hindi, Tamil, Sinhali, Bengali, Tagalog and Malayalam, in the month of August. Early subscribers of will be allowed a few months of free subscription and a free set-top box.
Boustany said: “After serving Farsi, Afghan, Kurdish, Arabian Maghreb and Balkan communities for many years, we’re honoured to expand our reach to five more communities. The programming available with the set-top box is filled with exciting content that will take our viewers back in time, watching their local favourite TV shows. In partnership with EARTH we will soon be launching this new service across other GCC countries.”
Mohammad Ahsan, CEO of EARTH said: “We feel that in Yahlive we have found an ideal partner with whom we can put our varied experience to the best use. We are excited to launch this new service on their East beam covering South West Asia and the GCC, and look forward to providing our viewers with unlimited hours of premium content.”