Welo.tv platform launched a promotion that allows publishers in Latin America to make video clips -and embed them in their websites- with all the official games and contents of the 2018 World Cup, completely free of charge. This initiative comes after an agreement with DirecTV, main holder of the rights of the sporting event.
The objective of the Welo.tv platform is to provide solutions to linear TV channels in relation to the unauthorized use of its content. Welo provides a controlled environment in which news sites can access, create clips of the content and embed it in their portals. DirecTV chose Welo.TV to make available through its platform all the content of the 2018 World Cup in a legal and free way, and combat, in this way, the improper use of licensed images.
The proposal is valid during the World Cup in the countries where the DTH operator has the rights, including Argentina, Uruguay, Peru and Colombia. To participate, interested parties must complete a form. The video clips will last up to one minute.