Another of the panels that took place last December 9th last during the Nextv Series Brasil’s virtual edition was called ‘Pay TV operators: the road to OTT’. Some of the main topics of the debate focused on TV apps or fully hybrid STB deployments; OTT pay TVs and competition with cable operators; and STBs, streaming devices and Android boxes.

For the discussion, Dataxis gathered a team of industry executives, including  Nic Wilson, Head of Customer Success at TiVo; Renato Svirsky, Founder & CEO at Guigo TV; Mauricio Almeida, Co-Founder at Watch TV Brazil; Mauricio Morales, Senior Field Application Engineer at Verimatrix; Fabio Vilardo, Co-Founder & CTO at EnterPlay; and Lauri Zancanaro, CTO atITTV.

The panel analyzed the different possibilities in content distribution and, this way, Mauricio Almeida, Co-Founder at Watch TV Brazil, a platform that uses Kaltura solutions, stated that the market is growing, and thus ‘there is a demand for content aggregators. Today we have more than 20 integrations with the main players or ISPs managed by Watch TV, and we anticipate that the next project will be with HBO GO. Watch TV clients will be able to subscribe to HBO GO directly through our platform’, the executive reported, to later add that ‘in the coming months, we will also have a platform that will allow us to be content aggregators, either on demand or linear’.

On the path of growth, Svirsky highlighted that, after two years of the launch of Guigo TV in Brazil, ‘currently, the main operators and content owners are looking for us to broadcast different sports’, which. according to the executive, means that ‘there is a great demand for sports that can be broadcast via streaming’.

In addition, Lauri Zancanaro expressed himself about ITTV’s migration to an OTT platform. ‘In technical terms, it was easy to migrate, also because it is possible to build private CDNs that have new technologies’. In addition, the executive reported that the SeAC law, which regulates telecommunications in Brazil, ‘can further improve the conditions of this type of services’.