WATCH iT to launch its first original series in Egypt

WATCH iT, Egypt’s subscription video-on-demand and live streaming service announced its plans to launch its first original production series, Shadid Al Khotoura in March 2020. The new series will star Ahmed Al Awady and Reem Mostafa. 

The action/mystery story will be about the disappearance of Malek’s wife, which takes place at the same time as an armed robbery in town.

Synergy, owned by Tamer Morsi who is on the other hand the head of Egyptian Media Group, launched WATCH iT, last year. This new live streaming service has a major advantage in Egypt with exclusive digital rights including Shebr Mayya, Bela Dalil, the play Ahlan Ramadan and Hishmat Fe Elbeet El Abiad among others. And mainly it has exclusive digital rights to the Egyptian Radio and Television Union (ERTU), the Egyptian Media Production City (EMPC) libraries and English Premier League for the next four years. 

Moustapha Bekheet, Managing Director of WATCH iT said: “For a long time, the market was waiting for a competitive over-the-top (OTT) platform to emerge from Egypt, not only to serve its huge local market, but also to lead the all-Arab entertainment scene. Powered by the latest technology, magnificent library, and limitless talents in all production aspects, WATCH iT sees itself as a premium provider of managed video services in the pan-Arab world, with a long-term plan for both innovative and financial growth. WATCH iT aims to lead the SVOD industry in the MENA region in terms of both user base and net profit by 2022 end.”