WarnerMedia to launch HBO Max in the US on May 27th

WarnerMedia announced May 27th as the official launch date for HBO Max, its new SVOD OTT. The platform will be launched in the US with a USD 14.95 monthly subscription. Up to now, the company no details were given about the company’s plans to launch the platform outside the US, although HBO Max is expected to arrive at Europe and Latin American markets in 2021.

The platform will be accessed for free for current HBO Now customers, and everyone who subscribes to HBO through any WarnerMedia pay TV offer will also be able to access HBO Max catalog at no additional charge. Days ago, the company announced a distribution agreement for the OTT with the US telco Charter Communications.

HBO Max will be launched with a more than 10 thousand hours content portfolio, which will include both the HBO catalog and productions from Warner Bros, New Line, DC Entertainment, CNN, CNT, TBS, truTV, The CW, Turner Classic Movies, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth, and Looney Tunes; in addition to original productions. HBO Max will also offer exclusive episodes of Friends, for which it paid USD 85 million for the next five years. Series like The Pretty Little Liars, The Fresh Prince and  DC’s Batwoman and Katy Keen will also be part of the catalog. The list of original productions that will be available on HBO Max include The Flight Attendant, Love Life, Let them all talk, On the record, Expecting Amy, Gossip Girl, and others.

Regarding HBO Max international expansion, AT&T’s CFO, John Stephens, has recently reported that the platform will initially be  concerned with expanding on the domestic demographics covered by HBO, and non-HBO customers in the US. According to the executive, the platform will later be available to more subscribers through bundling with other AT&T’s products and services. And, for next year, it is expected to move  HBO Max towards an AVOD product. As reported on the specialized website FierceVideo, the company wants to have 50 million subscribers in the US and 75-90 million premium subscribers by year-end in 2025 across the US, Latin America and Europe.