WarnerMedia takes DirecTV advertising sales over in Argentina and Uruguay

DirecTV and WarnerMedia have recently announced an agreement  through which WarnerMedia will be in charge of  DirecTV’s advertising sales in Argentina and Uruguay. The agreement will be effective as of January 1st, 2021.

‘This way, both companies further enhance their advertising capabilities and expand multiplatform opportunities for advertisers and brands from 2021’, they reported.

DirecTV’s multiplatform offering includes the DirecTV Sports and OnDirecTV channels, digital applications and the DirecTV GO platform, recently relaunched as a standalone product in Argentina, and launched as a D2C OTT in Brazil. The SVOD OTT offers live content, with linear channels and sports programming from DirecTV, as well as on demand titles to access from any device, including movies, series and documentaries.

Some of the main sporting events that are part of DirecTV’s 2021 offer and features opportunities for brands to sponsor are the Copa America 2021 and the Euro 2021, as well as the Copa del Rey and the Spanish Football League.

AT&T has recently announced its intentions to sell DirecTV operations, although, as reported by The New York Post on December 20th, the telecommunications company is disappointed with the offers it received for the sale of the DTH. According to the web version of the US newspaper, at the beginning of this month, AT&T pushed back a deadline for final bids for DirecTV into January, and told prospective bidders it may cancel the auction altogether if it does not get better offers for DirecTV sale.

In addition, in early November, the US pay TV channel CNBC (NBCUniversal) reported on its website that the auction called by AT&T was valid only for the sale of DirecTV’s operations in the US, and does not include the business of the DTH in Latin America. This way, if the transaction is completed, Sky’s operations in Brazil and DirecTV’s business in the region, controlled by Vrio, will continue to belong to AT&T.