WarnerMedia features film production arm for HBO Max

WarnerMedia has created Warner Max, a new film label that will serve as ‘the feature production arm of the SVOD OTT HBO Max, which will be launched in the US in May. The new unit will be integrated by Warner Bros Pictures Group and HBO Max teams, as reported by the specialized website Deadline. 

‘The new joint venture will have a target of releasing eight to 10 mid-budget movies per year, overseen by HBO Max’s chief content officer Kevin Reilly and Warner Bros. Pictures Group chairman Toby Emmerich, who are sharing greenlight responsibility for Warner Max films and will work in collaboration with Warner Bros Pictures Group COO Carolyn Blackwood and HBO Max Head of Original Content Sarah Aubrey’, reported Deadline. 

 The first Warner Max titles will premiere on the service in 2020, and Warner Bros will be responsible for distribution of these titles in all other media and territories beyond the HBO Max SVOD window.