WarnerMedia and Tastemade reached an agreement for the entertainment giant’s commercial team to assume the advertising sales of the multiplatform gastronomic content brand in Latin America, with the exception of Argentina and Brazil, where the company will keep the management in the hands of its own team .
Through the alliance, which began operating on December 1, the parties hope to expand the opportunities of their union, which in addition to being based on the sale of assets, will also include collaborations in the production of their own content, oriented in gastronomy and tourism. “This alliance goes far beyond advertising representation. Both companies have in common some aspects of strategic value that made this union possible, such as excellence in quality in everything we produce and a consultative commercial management with the brands”, Felipe De Stefani, VP of Advertising Sales at WarnerMedia in Latin America, explained.
The Warner Media Ad Sales division, in charge of advertising marketing, achieved an audience of around 330 million viewers for the company in Latin America, thanks to its multi platform strategies and its ecosystem of franchises and brands. On December 14th, Jason Brown, Addressable Advertising Lead, National, Local, D2 of WarnerMedia Ad Sales, and Amy McGovern, VP of Addressable Sales of WarnerMedia, will share their work in the advanced advertising market and discuss the use and opportunities of the Addressable Advertising on TV, during its participation in the first edition of Dataxis‘ Nextv Ad USA virtual event.