Vodacom rolls out ad-funded free mobile internet service in SA

Vodacom, South Africa’s mobile operator, rolled out free internet service driven by Upstream’s Zero-D connectivity platform to its mobile subscribers. 

Since its establishment the operator has had a massive boost with 55 per cent of its subscriber base already engaging with the portal.  Subscribers are averaging sessions of nearly six minutes as they “snack” on the free digital content available in the platform. 

Vodacom subscribers that are out of data are automatically redirected to the Zero-D portal, branded Vodacom Flex, where they have access to internet services. These consist of web search, local and international news as well as weather reports.  The portal also offers users the opportunity of digitally upgrading their service for increased airtime or data.

Zero-D, an ad-funded free mobile internet platform, allows users the fallback option of a zero-rated web environment when they are out of credit.  Upstream collaborated with Vodacom to design and brand a set of internet services which will be adapted for South African market.  Vodacom will be able to boost their customer satisfaction and reduce churn in competitive markets.  For the subscribers, it means that they can be supported by their mobile operator when they most need it.