As Viacom (today ViacomCBS inc) announced last year in an analysts conference, Pluto TV, the company’s free AVOD OTT, will be launched in Latin America at the end of March, not including Brazil, where it will arrive in late 2020. It will be available on cable operator platforms, on its web version and apps to download on iOS and Android devices.
The initial offer of the platform will feature 24 premium channels, a number that will gradually increase to over 80 channels at the end of the year. The platform will offer a wide range of content for Spanish-speaking audiences and, in the region, it will have channels focused on several contents, like action, comedy, drama, horror, games, sports, music, children, family, cooking, travel, mysteries, wildlife and realities. The grid will include channels linked with brands, original Pluto TV channels – both self-owned and operated by third parties – and temporary channels, aimed to take advantage of special events and cultural initiatives, among others.
The launch of Pluto TV in Latin America means another great step in our mission to entertain the planet. We notice a great opportunity throughout Latin America, because there is a demand of consumers to have a high quality and free TV streaming service, supported by advertising. We will be pleased to introduce Pluto TV very soon throughout the region’, said Tom Ryan, CEO and co-founder at Pluto TV.
The initial Pluto TV channels in Latin America will include Pluto TV Cine Estelar, Pluto TV Cine Accion, Pluto TV Cine Drama, Pluto TV Cine Comedia, Pluto TV Cine Terror, Pluto TV Series, Telefe Clasico, MTV Vintage, Nick Pluto TV, Nick Jr. Pluto TV, Pluto TV Junior, Pluto TV Kids, Pluto TV Anime, Pluto TV Deportes, Pluto TV Cocina, Pluto TV Viajes, and others. All TV channels available on the Viacom’s OTT are exclusive from the platform and cannot be located on other services.