ViacomCBS & Superights ink distribution deal of ‘Anna & Friends’ for MENA and Africa

In a milestone deal, Superights, the distribution arm of France’s Superprod Group, has pacted with ViacomCBS Networks International for Nickelodeon International to roll out “Anna & Friends” across the world outside North America.

Made on a brand-new addition to the Superights catalog, the deal was announced on Monday. It marks the first multi-territory Nickelodeon sale for the Paris-based Superights, and a massive first window distribution ensuring that the series will broadcast in nearly all international territories. Nickelodeon will specifically bring episodes to the Middle East, Africa as well as Europe, Latin America and the Asian-Pacific territories.

In its storyline, “Anna & Friends” looks classic pre-school fare: Six-year-old Anna lives daily adventures with friends including impatient Froga the frog, thoughtful Ron the cat, overly-confident Bubu the dog and naïve Christopher the orange worm. According to Superights, the series’ engaging storylines are full of heart, humor and happiness.

Nathalie Pinguet, Deputy General Manager at Superights, commented on the partnership saying: “We are thrilled to be undertaking this new collaboration with Nickelodeon and feel honored by the trust they have placed in ‘Anna & Friends.’ We are looking forward to the exciting opportunities this new partnership promises”.

On the other hand, Layla Lewis, SVP, Global Acquisitions & Content Partnerships at Nickelodeon added: “‘Anna & Friends’ is a charming pre-school series that is full of heart. We are excited for this new partnership with Superights, and look forward to using the power of our platforms to introduce Anna and her friends to our audiences internationally”.