ViacomCBS announced today the Pluto TV catalog, its AVOD OTT already launched in Latin America, in its Brazilian version. As reported by the company, the platform will arrive at Brazil in December and will be available through its web version, mobile, and connected TV streaming devices with a catalog of 24 curated channels.
Regarding the channels portfolio, ViacomCBS reported that Pluto TV Brazil will offer programming specially selected for the country, including hit TV series, award-winning films and a broad range of genres, including realities, anime, lifestyle, competitions, nature, documentaries, children content, and others.
‘The expansion of Pluto TV into the Brazilian market is a step forward in our continued strategy to strengthen our position in Latin America’s streaming environment, offering our partners a service with outstanding content and an exceptional user experience, and also provides our advertisers with an exciting opportunity on a great AVOD platform’, reported Eduardo Lebrija, EVP, Chief Commercial Officer, ViacomCBS Networks Americas.
Pluto TV channels lineup will include Pluto TV Cine Sucessos, Pluto TV Filmes Ação, Pluto TV Cine Comédia, Pluto TV Cine Drama, Pluto TV Cine Terror, Pluto TV Séries, Pluto TV Retrô, Os Três Patetas, MTV Pluto TV, MTV Are you the One?, People are Awesome, Pluto TV Anime, Naruto, Pluto TV Investigação, Pluto TV Natureza, FailArmy, The Pet Collective, Pluto TV Porta dos Fundos, Pluto TV Fashionbox, Pluto TV Junior, Nick Jr. Club, Pluto TV Kids, Nick Clássico and A vida moderna de Rocko.
Apart from that, Pluto TV will offer a movie library for Brazilian audiences, with films like Star Trek and classic Sherlock Holmes franchises, Blue Jasmine, PS: Eu Te Amo, Trocando os Pés, and Crô. It will also feature a variety of shows like Taboo, Jeannie é um Gênio, Teen Mom, Papito in Love and top rated animes Naruto Shippuden and Bleach. Kenan & Kell. CatDog, Rugrats: Crescidos, As Pistas da Blue and Jelly Jamm are some of the outstanding titles for children.
‘We are confident that Pluto TV’s great performance in Latin America will be replicated in our region’, said Mauricio Kotait, General Manager, ViacomCBS Networks, Brazil. ‘Our audiences in Brazil will have the opportunity to enjoy premium streaming content for free and in a secure way’, he added.
According to what ViacomCBS has officially reported, in Latin America, Pluto TV currently features 60 live and original channels, and on demand movies. In addition, the AVOD platform has a global audience of over 33 million monthly active users.