Viacom strikes mobile streaming deal with Telefónica in Latin America

Viacom International Media Networks (VIMN) announced that it has closed a deal with Telefónica to make a wide range of its TV channels and content available for streaming by subscribers of the Movistar Play platform in Latin America.
Beginning in the first semester of 2018, Movistar Play will carry live feeds of MTV, Nickelodeon, Nick Jr., Comedy Central and Paramount Channel TV channels. Viacom said this is the first deal of its kind to be closed by Telefónica for its mobile and broadband subscribers. In addition, a selection of Viacom’s mobile streaming apps – MTV Play, Nickelodeon Play, Comedy Central Play and Noggin – will also be available to Movistar Play subscribers, together with a broad range of content from the company’s brands that will be accessible on an on-demand basis through the platform.
According to Viacom, the deal represents a global first for the company – the first deal of this kind struck directly with a mobile carrier to carry all its international flagship TV channels, as well as a selection of its mobile streaming apps and its VOD content.
“We are very happy to extend our deal with Telefónica and add our channels, our content and our mobile products to their successful mobile TV offer through Movistar Play,” said in a statement Rita Herring, Senior Vice President, Content Distribution at Viacom.
Paula Figueroa, Director of Telefónica’s LatAm Video Unit, added “this new deal with Viacom will allow us to add its content to the selection of live channels available on Movistar Play, particularly Nickelodeon, MTV, Paramount and Comedy Central. As such, Movistar Play continues developing its offer of unmatchable content, which brings the best combination of high quality on-demand content with the best live programming to all screens in the region.”