Venezuelan DTH service SimpleTV began offering a free window of five premium signals to its subscribers of the basic pack. Until December 15, channels A&E, AXN, H2, Lifetime and Telemundo will be available to all users from their own devices.
On the other hand, the company began to spread on its social networks that it will enable a four-day free viewing period for two of the most popular adult content channels, Venus and Playboy, which are part of its HotPack. In this case, the promotion will be available from November 19 to 22.
The strategy that the operator took is already very popular in Latin America, where operators and channels often team up to offer free windows or “freeviews”, with the aim of captivating the audience with exclusive programming and convincing them to buy the premium pack. An example is SKY Brasil, which on November 10th inaugurated a free window for its subscribers in which it includes broadcasts of the most important matches of the Brasileirão soccer championship.