UTURN and Facebook sign exclusive content partnership for Ramadan 2021

UTURN, part of Webedia Arabia Group, a leading digital media company that helps businesses connect with Arab consumers through strategic, insight-driven, culturally-led creative solutions have joined forces with Facebook to unveil a series of entertaining video content throughout the year.

Launching during Ramadan 2021, exclusive content will be shared across the Facebook pages of the group’s popular publications 3a2ilati.com, Yasmina.com, AtyabTabkha.com, SaudiGamer.com and UTURN.

The partnership with Facebook will present exclusive content with topics ranging from beauty, food, parenting, pop culture and gaming. The campaign will kick off with the launch of 89 long form videos (3+ minutes each) that will roll out during Ramadan. Audiences will have access to three entertaining and informative videos daily and more than 270 minutes content during the holy month. 

“UTURN, part of Webedia Arabia Group’s key strengths in data, reach and ability to localize content for audiences across the Middle East and North Africa, in combination with the unique support services pioneered by Facebook, can lead the market and make a real impact on our regional audiences. The entertainment value generated is unmatched and the insights and tools garnered from Facebook, generates more opportunities for us to create interest and interaction on our platforms by both audiences and clients. That helps us develop better, more relevant and engaging creative content to maintain our leadership in the market,” said Bilal Hallab, Regional General Manager of UTURN.

Moon Baz, Strategic Partner Manager, Facebook MENA said: “In today’s digital age, watching video content is no longer a passive experience, but a social one. We have seen on Facebook how video content activates a community of people – a fanbase, a social circle, a demographic, or an affinity group. This has become even more important in times of COVID and now, as we step into yet another socially-distanced Ramadan. Through our partnership with UTURN, part of Webedia Arabia Group, we are excited to unveil Ramadan-themed content that can encourage viewers to engage in conversations, and become active participants in these stories, that can ultimately drive some social good.”