Univision and Televisa are teaming up to bring a Univision-branded linear channel to 17 Latin American markets in the coming weeks. The ad-supported 24-hour pay TV channel will be initially distributed across the region, except in Brazil, ‘in early 2020’, according to what was reported yesterday.
Televisa will operate the new TV channel and also handle distribution and ad sales. Univision and Televisa will also collaborate on programming and marketing for the channel. In their announcement of the new TV network plan, Univision and Televisa said it will feature a blend of titles from Univision Studios and Televisa. The roster includes morning show ‘Despierta América’ (Wake Up America), entertainment magazine ‘El Gordo y la Flaca’ (The Scoop and the Skinny), news magazine ‘Primer Impacto’ (Prime Impact) and more. Televisa contributions would include ‘some of the most popular telenovelas in the world’, the companies said, but specific titles were not named.
‘Through this new channel, millions of people in Latin America will be able to access premier content, through an authorized network, across the region’, said General Director of Televisa Networks and Televisa Internacional, Fernando Muñiz. ‘We continue to experience rapid growth all over the world due to partnerships with outstanding media players, as Univision, and we are excited to take the next step of this expansion in Latin America’, he added. In addition to the new channel, both companies have already worked together recently to launch TUDN last year.
Glenn Dryfoos, EVP and general counsel for Univision Networks, has also expressed himself on the new launch with Televisa: ‘For decades, the Univision brand has been synonymous with outstanding programming that entertains, informs and empowers Hispanics in the U.S. – and part of that has been by telling stories about the people and stories that they care about from Latin America. We couldn’t be more excited to be introducing Univision to new audiences in these 17 countries that are closely connected through culture, history and family’, he said.