Universal Pictures (Comcast) announced that due to the Coronavirus pandemic, it will release films in movie theatres and OTT at the same time.
With the recommendations not to stay in public spaces to avoid the spread of the pandemic, movie theaters have either closed or else recorded an important drop in viewers. The specialized site Todo TV News reports that, according to Comscore, last week the box office recorded its worst weekend in the last 20 years in the US and, in other countries, movie theaters were closed. The US is taking similar measures with the main cinema networks, such as Regal or AMC Theaters, which announced they will be closed indefinitely, as happened in the United Kingdom and Ireland with Cineworld.
A similar initiative was announced by Universal Pictures. The company informed that it will release its upcoming movies simultaneously in movie theaters and OTT. The plan, as detailed, is to offer, from USD 19.99 in the US (and an internationally equivalent price), the possibility of renting its coming releases for 48 hours. The first will be Trolls World Tour (DreamWorks Animation), which will be premiered this way on April 10th. The Hunt, The Invisible Man and Emma will also do so. In addition, Disney recently released ‘Frozen 2’ in digital format, three months ahead of scheduled.