Mexican TV Azteca ran an agreement valued at USD 5 million with the Allied Sports Entertainment company, in order to launch a TV channel focused on electronic sports 24 hours a day in Mexico and the rest of Latin America, with original productions and a staff specialized in the discipline.
Under the agreement, the companies will also create a headquarter to develop electronic sports competitions in Mexico, with the aim of promoting video games in the country, and will produce and distribute content related to these activities, according to TV Azteca officially reported.
‘Following an exceptional test case with Nation vs Nation, we are confident in our combined ability to truly launch esports in Mexico and Latin America at the highest level’, said Rodolfo Ramírez, head of TV Azteca Sports. ‘We are committed to the success and growth of this partnership, and believe this endeavor has the opportunity to be our most popular entertainment platform yet’, he added.
Rodolfo Ramirez Marquez, Sports Executive Director Of TV Azteca, will be one of the speakers taking part the next Sportv Series Latin America event, scheduled for next October 2nd at the Biltmore Hotel in Miami, organized by Dataxis.