TV Azteca launches app for “La Academia”

TV Azteca has launched the new mobile application TV Azteca Conecta, which allows the audience to interact with the musical reality show “La Academia”. A few days after the debut of the show, the app registered 150,000 downloads and more than one million videos and live content were already played on the platform.
The app is available, free of charge, on Android and iOS stores in Mexico, the United States, Guatemala, Honduras and Chile. The users of TV Azteca Conecta can meet the participants, watch again the musical presentations, participate in trivia and follow the live 24-hour broadcasts. According to data from the TV station, the app was used more than 1.5 million times and more than 8.5 million contents were watched on the platform.
“We have created a unique experience and never before seen in Mexico, for the first time the audience can interact 24 hours a day with a reality show, users can comment, enjoy exclusive content and chat with the more than 1.5 million people registered,” commented Alberto Ciurana, Chief Content & Distribution Officer of TV Azteca.