Next Tuesday, September 22nd, Dataxis will hold a new virtual panel, in which various topics related to the personalized experience on TV will be discussed. The event is titled ‘Search, discovery, and personalization: propelling the TV experience forward’, and will take place starting at 1:00 PM (ART). Registration is free and can be done by clicking here.
The panel, which will feature top industry executives, aims to discuss how the TV experience is evolving thanks to the automated use of data in the search, recommendation and content personalization processes. Today’s consumers enjoy an unprecedented offering in terms of high-quality content and platforms and devices from which to access this content. For operators and broadcasters who need to maximize the engagement of their customers, it becomes critical to be able to effectively connect viewers with those movies and series that each person will enjoy above the rest of the offer available at all times.
The panel will be sponsored by Gracenote and organized by the Dataxis Nextv Series Latin America Virtual Panel division. Dataxis is a global company focused on detailed market research, high quality events and powerful specialized media for the telecommunications and TV markets in more than 200 countries around the world. It is headquartered in Europe, Latin America and Africa.