Tivo survey reveals consumer video trends

A new TiVo survey – which includes users from Latin America – revealed that the average global viewer spends 4.4 hours each day watching video. Coupled with the global average of 28 minutes spent each day searching for content to watch, that is nearly five hours per day of video engagement, which amounts to 20 percent of daily life.
TiVo’s annual multi-country study explores viewer engagement with the video content, services and devices that shape the evolving consumer entertainment experience. The company surveyed 8,500 pay TV and over-the-top (OTT) subscribers across the U.S., Europe and Latin America (in Colombia, Brazil and Mexico). The findings of the survey were revealed during CES 2018.
People now have more screens than ever at their disposal to watch their favorite videos. In Latin America, 50% of all viewing now takes place on a digital device other than a television set, according to the study. By way of comparison, viewers in the U.S. say that more than 75% of their video consumption still occurs on their TV.
The study also said that about 90% of households are currently paying for traditional pay TV service. However, more than 60% are also subscribing to streaming video services like Netflix, Amazon Prime and Hulu.