TikTok to broadcast Brazilian football match for the first time

As officially reported from the the Copa do Nordeste social networks, a Brazilian football league that brings together teams from several states, including Bahia, Pernambuco, Ceara, Alagoas, Sergipe, Paraíba, Rio Grande do Norte, Maranhão and Piauí, the Chinese platform TikTok will broadcast for the first time a Copa do Nordeste match.

According to the information reported, the match that will be available live through TikTok will be starred by Ceara and Centro Esportivo Alagoano football teams, who will face each other for the sixth fixture date of the Copa do Nordeste today at 7:00 PM. (BRT) at the Castelão Stadium, located in Fortaleza, through the official account that the competition has on TikTok.

‘TikTok has increasingly become a space for football culture, one of the most beloved sports in the world, especially in Brazil. The platform has been a place where football fans can increasingly connect themselves with content, teams, and players. Sport generates different emotions and brings people together. We are excited to bring new and innovative ways to connect the football fans community with TikTok’, reported Kim Farrell, Marketing Director, Latin America at TikTok.

Apart from broadcasting the match, TikTok has also become a sponsor of the Copa do Nordeste, which includes advertising actions in stadiums and broadcasts on Nordeste FC, the official OTT of the competition. Up to now, it is unknown if TikTok will broadcast other future Copa do Nordeste’s matches. In addition, at the end of January, Brazilian pay TV operator Sky (AT&T) acquired the rights to broadcast the league’s 2021 edition o through a new premium package.