TikTok For Business introduces Spark Ads in MENA

TikTok For Business announced the launch of Spark Ads, a new advertisement formats, across the MENA region. Spark Ads enables brands and businesses to boost not only their own popular organic posts but also amplify relevant content shared by the community.

“With Spark Ads, brands can build long-lasting connections that are authentic and rooted in the community while also delivering sustainable and impactful business value. We’re excited to roll out this new offering to the region, providing businesses across the region with even more opportunities to drive deeper engagement and connection with their audience,” said Shant Oknayan, General Manager, Global Business Solutions, Middle East Africa Turkey, and Pakistan, TikTok.