Millicom, which operates in Latin America under the ‘Tigo’ brand, announced this last Wednesday, September 2nd, it has run a sponsorship agreement valued at USD 3.3 million through which, for the next three years, Tigo Panama will invest that amount to collaborate with the country’s National Team. The agreement is added to the sponsorship that the company already had with the Panamanian Football League.
‘At Tigo Panama we are passionate about sports, we are passionate about football, and we are, above all, a team of thousands of Panamanians who love the jersey and their country. Therefore, today we are very proud to announce that we have become the sponsor of our National Team. What better time to strengthen our commitment with Panama for the future than by supporting our National Team today, in this situation we are facing’, said Rodrigo Diehl, CEO at Tigo Panama.
Likewise, the Panamanian Football Federation’s President (FEPAFUT), Manuel Arias, described the agreement with Tigo as ‘the most important in Panamanian football history’, and explained that the agreement ‘not only makes Tigo the great sponsor of football in the country, -which already sponsors the Panamanian Football League (LPF) -, but opens the doors and possibilities to the distribution of our content, not only of the LPF, but also of our minor categories , through its regional channels’.
As officially reported by the schedule stipulated by FIFA, the Panamanian National Team will begin to play the Qualifiers towards the next World Cup, which will take place in Qatar in 2022, against the Barbados National Team. The match is scheduled for next October 8th.