The Standard Group acquired free-to-air broadcast of UEFA EURO 2020 in Kenya

TV Media Sport (TVMS), the free-to-air media rights partner of UEFA in sub-Saharan Africa, has provided the exclusive UEFA EURO 2020 free-to-air media rights to The Standard Group PLC in Kenya.

For this edition of the 60th anniversary of UEFA EURO, TVMS has upgraded its offer to interested free-to-air broadcasters with more live matches, extensive daily highlights and comprehensive “Road to UEFA EURO 2020” programming.

The President of TVMS, Hédi Hamel, stated, “The UEFA EURO remains a not-to-be-missed event in the programming of African televisions. The UEFA EURO 2020 will be the most important national teams football tournament in 2021. We are delighted to welcome The Standard Group, one of the most pre-eminent media group’s in Kenya, to offer for free all over the country the best matches and action from the UEFA EURO 2020. Kenya loves sport, football in particular, and will find in KTN the home of the best European teams and players.”

On the other hand, Orlando Lyomu, the Group Chief Executive Officer of the Standard Group, said, “It is a great honour to be awarded the exclusive UEFA EURO 2020 free-to-air media rights in Kenya during its 60th anniversary. Kenya is recognised globally as a sporting powerhouse, and as we all know, Kenyans are big fans of European football, which is a major highlight on the Standard Group’s popular KTN television channel.”