The Africa Channel taps into cloud operations with Amagi

The Africa Channel partnered with Amagi to streamline its entire broadcast across cable, satellite, and digital OTT services. Launched in 2005, The Africa Channel showcase Africa with English language television including films, TV shows, documentaries, cultural and historical programs. 

The Africa Channel is available in the United States through Comacast/Xfinity and Charter/Spectrum. Additionally, the services in Canada is through Rogers Ignite and Bell Fibe and widely across the Caribbean through operators participating in the Caribbean Cable Cooperative. Globally, content is also made available via its OTT streaming channel called Demand Africa that is accessible through the web, mobile apps as well as on Free Ad Supported TV (FAST) platforms such as Pluto TV, VIZIO and XUMO.

“As we cater to both cable and streaming TV audiences, having two different broadcast operations impacted our ability to scale, and swiftly respond to rapidly changing viewer and platform preferences,” says Narendra Reddy, Vice President and General Manager, The Africa Channel. “Partnering with Amagi allows us to leverage their deep technical integration with leading video service platforms enabling The Africa Channel to reach the underserved African diaspora audience worldwide with premium African content.

“As traditional broadcast TV networks expand to OTT and on-demand formats, the ability to seamlessly unify both offerings are an important success factor. By leveraging the right cloud and automation tools, TV networks can accrue the benefits of integration such as a streamlined approach and lower costs. We’re happy to partner with The Africa Channel as it forges ahead in its mission to provide a window into modern African life to an ever-increasing audience,” says Srinivasan KA, co-founder, Amagi.