Telecine partners with MediaMelon to optimize its streaming offer

MediaMelon, a company based in San Francisco and focused on content-aware streaming, announced that Brazil’s Telecine SVOD OTT has deployed its SmartPlay OTT streaming optimization platform to deliver a better video Quality of Experience (QoE) with lower content delivery costs despite an unprecedented surge in new subscribers and viewing hours that the Brazilian platform is now experiencing.

With the coronavirus pandemic, Telecine, a joint venture between Globo and Hollywood Studios Paramount, MGM, Universal and Fox, has seen its video plays triple and new subscriber trials nearly quadruple. As more people stay home from work and school, the added streaming traffic is adding substantial bandwidth costs for providers. Bandwidth bottlenecks also impact the viewing experience, causing videos to start slow, pause unexpectedly and pixellate when bandwidth runs thin. With SmartPlay, Telecine has solved those problems, lowering the bandwidth needed to carry its streams by 42%, improving visual quality and reducing streaming interruptions (buffering) by 50%. The significant QoE improvements have enabled Telecine to deliver unprecedented content quality and reliability to viewers, while taking on nearly 400% more new trial subscribers without a corresponding increase in bandwidth/CDN costs.

‘SmartPlay has allowed us to mitigate last-mile bandwidth and infrastructure limitations to deliver better QoE to new and existing subscribers, manage our costs and improve margins even under these extreme conditions,” said Fabio Lima, Product Manager with Telecine. “We understand that a good, uninterrupted video experience helps convert trials to paid subscriptions as a result of the elevated quality and value of the service’, he added.

MediaMelon CEO Kumar Subramanian, has also expressed himself on the partnership agreement ran with Telecine: “SmartPlay is a simple, cloud-based solution that allows streaming service providers to improve the viewing experience and lower bandwidth consumption and cost with no change to existing infrastructure. We are extremely pleased to be on board with Telecine to help optimize viewer experience and business operations during this critical time, the executive said’.

MediaMelon’s complete suite of OTT optimization solutions also includes SmartSight Analytics, a real-time predictive analytics solution that enables OTT providers to gain deep insight into video usage, viewer engagement, streaming quality and advertising performance, all on a single platform.