Netherlands-based TV content development company Talpa Concepts and Dubai-based Blue Engine Studios (BES) have teamed up to launch the formats from the Talpa catalogue in the MENA region. The company plans to target pan-Arab media and the expanding OTT market.
Under this deal, Blue Engine Studios has secured exclusive access to catalogues, such as Avastars, Hit the Road and Marble Mania among others.
Ziad Kebbi, Co-founder of Blue Engine Studios, commented on the partnership saying: “We’re excited to bring to the MENA region a new generation of premium content formats designed to win the eyeballs, capture the hearts and minds of Arab audiences. Partnering with Talpa Concepts can only bring tremendous added-value to the market and its audiences”.
On the other hand, John de Mol, Founder of Talpa Concepts, also expressed his excitement saying: “Clearly, the Arab media landscape is witnessing positive changes and a rapid expansion. Together with Blue Engine Studios, we’ll launch locally produced and culturally relevant compelling shows, up to international standards. I have been working with Ziad Kebbi for many years and look forward to renewing the cooperation”.
To recall, Talpa Concepts has already announced exclusive partnerships in Belgium, Germany, France and Australia. The Middle East and North African market consolidate over 15 territories, of which the largest media markets are Saudi Arabia, the United Arab Emirates, Egypt and Morocco.