Snap Inc. has launched its new entertainment platform Spotlight in markets across the Middle East and North Africa (MENA), enabling its audience of approximately 75 million users in the region to now shine a light on the most entertaining Snaps created by the Snapchat community. With around 5 billion Snaps created each day on average, [...]
Snapchatters will now have a new feature called ’Sounds’ which will enable them to add music to their Snaps. The app will have a music repertoire with new and existing artists globally and to inaugurate this new feature, Snapchat is offering Justin Bieber’s new single ‘Lonely’ before the official release of his album. In addition, [...]
Lesotho’s government announced new laws and rules to regulate social media behaviours. Under the proposed bill, anyone who posts a text, image, video that is accessible to at least 100 users or who has more than 100 followers have to be registered, as ‘internet broadcasters’ with the Lesotho Communications Authority. This will allow regulators to [...]
OSN has recently partnered with Snapchat in the middle east region to bring some of the blockbuster movies to viewers, using the power of augmented reality. The main objective of this joint venture is to increase awareness about OSN Streaming and attract new subscribers. Part of the campaign, a series of creative Snap Ads were [...]
Snapchat has just launched exclusive new shows from Snapchat’s Discover partners available through its app. The 40 new Snapchat shows, curated in partnership with broadcasters, digital natives and creators in the Middle East region, have been developed specifically for the month of Ramadan. There is indeed a great variety of shows such as Ramez [...]
Social media company Snapchat has inked new deals with 20 local media brands to publish its daily stories and shows in content channel known as Discover. The platform is boosting its presence in the Middle East and North Africa (MENA) region after opening an office earlier this year. The new collaborators include 7awi, Abu Dhabi [...]
New partners include TV broadcasters such as Dubai Media Inc, Abu Dhabi Media, and Vice Middle East, as well as local digital content producers and publishers such as Gulf News, Sabq, and ITP Media Group. They will join existing Snapchat partners in the region such as MBC Group, Al Arabiya, Al Aan TV, Sayidaty, and [...]