Tag Archives: SBA

SBA partners with Art Format Lab for new game show ‘Eish El Tahdi’

Saudi Broadcasting Authority (SBA) has launched a brand-new game show titled Eish El Tahdi (Live the Challenge) on SBC channel. The show, commissioned by SBA to ART Format Lab, is the first of several original productions intended to woo young Saudi audiences to linear TV. The hour-long episodes will see 16 teams of six players [...]