Tag Archives: Rafael Martinez

TV Azteca adopta la plataforma de monetización de Xandr

December 11, 2020
TV Azteca (Mexico) Free-to-air net TV advertising revenues

Xandr, la empresa de publicidad avanzada de AT&T, anunció que su socio estratégico TV Azteca, ha adoptado la plataforma de ventas, Xandr Monetize, como la Supply Side platform (SSP) para la gestión programática de la publicidad de Tubi en México. TV Azteca es el responsable exclusivo por la comercialización on demand de publicidad en videos [...]

TV Azteca adopts Xandr’s monetization platform

December 11, 2020
TV Azteca (Mexico) Free-to-air net TV advertising revenues

Xandr, AT&T’s advanced advertising company,  has announced that its strategic partner TV Azteca, has adopted the sales platform Xandr Monetize, as the Supply Side platform (SSP) for the programmatic management of Tubi’s advertising in Mexico. TV Azteca is responsible for the on-demand marketing of video advertising (AVOD) of Tubi’s inventory in that country. ‘We are [...]