Tag Archives: #NextvAdUSA

Larry Allen of Comcast Advertising predicted that “Addressable will ultimately be the way that we deliver all TV” in Nextv Ad USA

| | December 15, 2021

“When you´re just thinking about frequency mitigation on a campaign, addressable will ultimately be the way that we deliver all TV“, Larry Allen, Vice President and General Manager of Addressable Enablement at Comcast Advertising, said during his participation in the panel “The new world of national Addressable TV advertising on Pay TV”, in the first [...]

Larry Allen de Comcast Advertising predijo que “La tecnología Addressable será el medio para proveer toda la TV” en Nextv Ad USA

| | December 15, 2021

“Cuando uno piensa en la mitigación de frecuencia en campañas de publicidad, se puede pensar que la tecnología Adressable será el medio para proveer toda la TV”, sostuvo Larry Allen, Vicepresidente y Gerente General de Addressable Enablement de Comcast Advertising, durante su participación en el panel “El nuevo mundo del Addressable TV advertising nacional en [...]

Nextv Ad USA starts today: Disney, Comcast and Roku are among the protagonists

| | December 13, 2021

Today, Tuesday, December 14, Dataxis will hold the first edition of the Nextv Ad USA virtual event, which will bring together the television advertising ecosystem in the United States. Executives and representatives of pay TV channels, OTTs, MVPDs, AVODs, advertising agencies and technology providers will participate in a series of debates on the arrival of [...]

Nextv Ad USA comienza mañana: Disney, Comcast y Roku están entre los protagonistas

| | December 13, 2021

Mañana, martes 14 de diciembre, Dataxis realizará la primera edición del evento virtual Nextv Ad USA, que reunirá al ecosistema de publicidad televisiva en Estados Unidos. Ejecutivos y representantes de canales de TV paga, OTTs, MVPDs, AVODs, agencias de publicidad y proveedores de tecnología participarán de una serie de debates sobre la llegada de la [...]

WarnerMedia allies with Tastemade and assumes its advertising sales in Latin America

| | December 9, 2021

WarnerMedia and Tastemade reached an agreement for the entertainment giant’s commercial team to assume the advertising sales of the multiplatform gastronomic content brand in Latin America, with the exception of Argentina and Brazil, where the company will keep the management in the hands of its own team . Through the alliance, which began operating on [...]

Entel Chile joins forces with Teads for a segmented campaign without cookies

December 9, 2021
Entel Chile (Chile) Pay TV

The operator Entel Chile launched its first segmented advertising campaign without cookies, in collaboration with Teads, the media platform that works with the main advertisers in the digital world, in order to guarantee the protection of its users’ information and the sustainability of data. In recent times, there were several operators around the world that [...]

WarnerMedia se alía con Tastemade y asume sus ventas publicitarias en América Latina

| | December 9, 2021

WarnerMedia y Tastemade llegaron a un acuerdo para que el equipo comercial del gigante del entretenimiento asuma las ventas publicitarias de la marca de contenido gastronómico multiplataforma en América Latina, con excepción de Argentina y Brasil, donde la compañía conservará la gestión en manos de su propio equipo.  A través de la alianza, que comenzó [...]

Entel Chile se alía con Teads para campaña segmentada sin cookies

December 9, 2021
Entel Chile (Chile) Pay TV

El operador Entel Chile lanzó su primera campaña de publicidad segmentada sin cookies, en colaboración con Teads, la plataforma de medios que trabaja con los principales anunciantes del mundo digital, con el fin de garantizar la protección de la información de sus usuarios y la sostenibilidad de datos.  En el último tiempo, fueron varios los [...]

Zenith: Digital advertising investment to exceed 60% of global spending by 2022

| | December 7, 2021

The marketing and advertising agency Zenith revealed in its latest report that it forecasts a growth in investment in advertising in digital media, which by 2022 will reach 61.5% of total spending, the highest figure it would have reached so far. In addition, he predicted that global ad spend will continue to rise, and after [...]