Tag Archives: linear TV

Acon Group to reach 600 thousand Brazilian subscribers in three years

Cabo Telecom, a Brazilian telecommunications company which belongs to US Acon Investments, will make an infrastructure USD 26.9 million inversion per year to reach 600 thousand subscribers in a between 3 and 4 years period, as reported by Gilbert Minionis, CEO of the company. Grupo Acon landed in Brazil buying Cabo Telecom (Natal) and Multiplay [...]

Movistar will bring addressable TV advertising to Latin America

Movistar+ started its new Addressable TV project in Spain, and it wants to bring it to Latin America this year. Initiative -carried out together with Procter & Gamble- segmented watchers it three-type households. Each home, in its linear TV consuming, will only see those campaigns in which it is target audience. This way, it will [...]