Tag Archives: #LatinAmerica

NBCUniversal and ViacomCBS join forces to boost advertising sales of their channels in Latin America

NBCUniversal International Networks & DTC Latin America (NBCU & DTC) and ViacomCBS Networks Americas reached an agreement to represent the advertising sales of their open TV channels, pay TV, and their respective streaming platforms. In this way, advertisers will be able to have a greater reach and provide better service, according to the companies. The [...]

NBCUniversal y ViacomCBS se alían para impulsar venta de publicidad de sus canales en América Latina

NBCUniversal International Networks & DTC Latinoamérica (NBCU&DTC) y ViacomCBS Networks Americas llegaron a un acuerdo para representar las ventas de publicidad de sus canales de TV abierta, TV paga, y de sus respectivas plataformas de streaming. De esta forma, los anunciantes podrán tener un mayor alcance y brindar un mejor servicio, según afirman las compañías. [...]

Pluto TV adds more channels in spanish and portuguese for Latin America

Pluto TV, the ViacomCBS platform, has added five new channels available for the 17 Spanish speaking countries in Latin America, as well as four others in Portuguese for the Brazilian audience. Despite having surpassed 100 channels in Spanish and 50 for Brazil by mid September, the IPTV continues to expand its content catalogue in the [...]

Digital audio advertising revenue would reach USD 100 million in Latin America by 2026, estimates Dataxis

According to a Dataxis study, revenue from digital audio, radio streaming, and podcast advertising in Latin America could reach USD 100 million by 2026. Although business continues to be small in the region today, many Latin American media groups are investing on these new formats and the trend is growing more and more. On November [...]

Netflix fell significantly in subscriptions in Latin America for Q3 2021

According to the latest report for Q3 2021, Netflix obtained 330 thousand new subscribers in Latin America, which represents a significant drop compared to the 760 thousand it had achieved in Q2 of the same year. Meanwhile, globally it added 4.4 million customers and continues to be the leader with 214 million memberships worldwide. Unlike [...]

LG Electronics integrates DirecTV Go to more of their TVs in Latin America

LG Electronics integrated the DirecTV Go app, DirecTV’s streaming service, to all its Latin American devices that were produced in 2017 and have the WebOS 3.5 operating system. From now on, TV users in Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru and Uruguay will be able to enjoy the VOD catalogue with national and international [...]

Paramount Plus prepares launch in Europe after expanding in Latin America

After having completed its expansion in Latin America, Australia, Canada and the Nordic countries, the Paramount Plus streaming platform is preparing its launch in Europe, where it anticipates that the competition will be harder due to the large number of distribution channels that exist in the region. ViacomCBS OTT reached several Latin American countries thanks [...]