As reported by La Cuarta and other specialized websites in Chile, the country will change the way it measures TV programs audiences, and will leave behind the people meter system, which has been implemented in the country since 1991, starting in 2022. As part of the change, a tender will be opened in order to [...]
Through an agreement between the Information Technology and Communications Ministry (MinTIC) and Kantar Ibope Media, Colombia’s regional public channels will have a new system available that will allow them to control the audience for digitally consumed broadcasts. The project will start during the first half of the year. The Kantar Ibope Media tool is called [...]
On its second day, Nextv Series Mexico & Central America, leading conference organized by Dataxis at the Marriott Reforma Hotel in Mexico City, discussed on its different panel discussions the the video, TV and broadcast industries different trends, such as the 4K implementation, OTTs challenges, new platforms monetization models and the future challenges of the [...]