MBC Group inks multi-platform deal with Animaccord for MENA
MBC Group has become the exclusive licensing agent for Animaccord’s children series ‘Masha and the Bear’ in the MENA region. MBC Group’s Licensing & Merchandising unit will provide Animaccord with a full 360-support solution, which includes but is not limited to inking consumer products deals, increasing and strengthening the presence of the Masha and the [...]