During ‘Advanced advertising opportunities for FTA broadcasters’, the first panel on Day 1 of Nextv Ad Latin America, Alina Arango, Commercial VP at Canal 1 (Colombia), reported that, two years ago, the channel made a first trial with a TV attribution tool and, after the good results it featured, the company is already working with [...]
Nextv Ad Latin America’s day 2 will feature three discussion panels focused on the Latin American advertising industry. The second one will be called ‘New multiplatform TV audience measurement’, and will take place on Thursday, May 27th, between 10:30 AM and 11:20 AM (GMT-5 CDMX / COL). Registration for this one and the rest of [...]
Dataxis will be holding the first Nextv Series Andean virtual edition on Tuesday, April 20th and Wednesday, April 21st, whose start time is scheduled for 9:00 AM (COT) on both days. Free registration for operators can be done here. The panel that will open the event’s second day agenda is called ‘Andean FTA broadcasters turning [...]
Dataxis will be holding the first Nextv Series Andean virtual edition on Tuesday, April 20th and Wednesday, April 21st, whose start time is scheduled for 9:00 AM (COT) on both days. Free registration for operators can be done here. The panel that will open the event’s second day agenda is called ‘Andean FTA broadcasters turning [...]