WarnerMedia (AT&T) announced this last Wednesday, June 2nd, that, since that day, HBO Max has launched its new advertising-supported (AVOD) subscription tier. This way, the platform’s subscribers will be able to chose between the SVOD subscription, valued at USD 14.99 per month, or with ads, for USD 9.99 per month, as it was previously announced. [...]
The SVOD OTT Quibi, (short for ‘Quick Bites), focused on short content for mobile phones, launched today in the US. All its content will be distributed in 10-minute maximum episodes, and it will have a version with advertisements for a USD 5 monthly subscription, and another without advertising, valued at USD 8 per month. The [...]
The Mexican Telecommunications Federal Institute has confirmed that Mexican Pay TV channels are exceeding the advertising time limit, which is six minutes per hour during their broadcasts. Therefore, the regulatory body may apply a fine, as established by the Mexican Federal Telecommunications and Broadcasting Law (LFTR). On December 5th, 2019, executives from Izzi, Sky Mexico, [...]
Telefonica Media Networks, through its ad sales area, announced that it will represent and commercialize Kanal D Drama’s advertising in Perú. The TV channel is known for being the first and only that brings together the most successful Turkish dramas in Spanish. ‘We are very excited to add Kanal D Drama into our TV networks [...]
Telefonica Media Networks announced it will develop advertising marketing actions on the Spanish mobile operator Tuenti freemium offer, which will give its clients 150 mb internet and unlimited WhatsApp for free in exchange for watching an advertising video. ‘Tuenti is a completely digital telecommunications service and different from traditional ones, which can adapt itself to [...]
DAZN Group announced significant changes in its structure. In the Latin American Spanish market, where DAZN was not launched as an OTT yet, it created ‘an innovative off-the-shelf network’ called DAZN +. In addition, the sports platform VOD ePlayer was renamed, and its new denomination is DAZN Player. ‘This is a decisive moment for DAZN, [...]
In Fox’s last quarter financial results report presentation, the company reported that its pay TV (Cable Network Programming) unit operating revenues growth ‘was negatively impacted by 5% for foreign exchange fluctuations, primary in Latin America’. US pay TV business revenues grew 7% related to the same month the previous year, led by fees increment for [...]
TV Azteca reported net sales of MX$ 3.5 billion (USD 182.6 million) in third quarter, up 8% compared to the same period last year. The company reported EBITDA of MX$ 949 million (USD 48.9 million), which represented a growth of 4% compared to Q317. In its Q3 report, TV Azteca CEO Benjamín Salinas highlighted the [...]
The next edition of NexTV Series Mexico & Central America, to be held on September 25 and 26 in Mexico City, will have this year a new thematic segment – called Future Ad Track – that will analyze the future of TV and video advertising with executives of the main companies in the market. In [...]
Turner Latin America announced the successful pan-regional implementation of Launchpad, its social media advertising product, which was launched in Latin America in 2017. During that year, the media group carried out several campaigns with Launchpad in five Latin American countries. Among the advertisers who used the solution are Mattel, Movistar, Samsung and TCL. Now, Turner [...]