The marketing and advertising agency Zenith revealed in its latest report that it forecasts a growth in investment in advertising in digital media, which by 2022 will reach 61.5% of total spending, the highest figure it would have reached so far. In addition, he predicted that global ad spend will continue to rise, and after [...]
The investments in advertising in podcasts in Mexico will reach 21 million by the end of 2021, as estimated by PwC (PricewaterhouseCoopers). Also they assured that the consumption of the format will continue to grow and they expect it to reach 28 million listeners. “Mexicans show a recent growth in interests in consuming podcasts, a [...]
El gasto y las inversiones en publicidad para podcasts en México llegarán a USD 21 millones para finales del 2021, según estimó PwC (PricewaterhouseCoopers). Además, aseguraron que el consumo del formato continuará creciendo y esperan que alcance 28 millones de escuchas. “Los mexicanos muestran un creciente interés por el consumo de podcasts, una tendencia que [...]