Tag Archives: #AddressableAdvertising

Larry Allen de Comcast Advertising predijo que “La tecnología Addressable será el medio para proveer toda la TV” en Nextv Ad USA

Cuando uno piensa en la mitigación de frecuencia en campañas de publicidad, se puede pensar que la tecnología Adressable será el medio para proveer toda la TV, sostuvo Larry Allen, Vicepresidente y Gerente General de Addressable Enablement de Comcast Advertising, durante su participación en el panel El nuevo mundo del Addressable TV advertising nacional en [...]

Zenith: Digital advertising investment to exceed 60% of global spending by 2022

The marketing and advertising agency Zenith revealed in its latest report that it forecasts a growth in investment in advertising in digital media, which by 2022 will reach 61.5% of total spending, the highest figure it would have reached so far. In addition, he predicted that global ad spend will continue to rise, and after [...]