Tag Archives: Addressable TV advertising in OTT and pay TV

Addressable model represents 30% of Dish’s total sales in Mexico

December 8, 2020
Dish Mexico Total direct pay TV revenues

The third panel that took place during the first day of Nextv Series Mexico, on its virtual edition 2020, was entitled ‘Addressable TV Advertising in OTT and Pay TV’, in which topics related to spot replacement in linear TV and OTT ; pre roll to monetize the catch up and the channel switching; and the [...]

Fasano: ‘We face the addressable environment with some fear, and not as an opportunity to become more competitive’

November 16, 2020
Perfil Editorial (Argentina) Total Print Media Revenues

Another of the virtual panels that took place on November 4th as part of the latest edition of Nextv Series South America was entitled ‘Addressable TV advertising in OTT and pay TV’. Some of the topics that took place during the debate were focused on spot replacement in linear TV and OTT; pre-roll to monetize [...]