Tag Archives: Addressable advertising

Nuevo estándar de addressable advertising para TV será desplegado en 2020

Disney, Turner, NBC, CBS y Discovery, en conjunto con la empresa de Smart TVs Vizio, conformaron el Proyecto OAR (por las siglas en inglés de Open Addressable Ready), un consorcio para el desarrollo y despliegue de un nuevo estándar para addressable advertising en Smart TVs. El despliegue completo está previsto para principios de 2020. “Todos [...]

New TV addressable advertising standard to be deployed in 2020

Disney, Turner, NBC, CBS and Discovery, together with Smart TVs company Vizio, formed the  Open Addressable Ready Project (OAR), a partnership for the development and deployment of a new standard for addressable advertising on Smart TVs. Full deployment is planned for the beginning of 2020. We all recognize the most important goal of this initiative [...]

Disney suffered South American devaluations impact

Contrary to what happens in the US, Disneys international business decreased its revenues in 2018. According to Christine McCarthy, CFO of The Walt Disney Company, ESPN international business is so based in Latin America and South America. Currency exchange and fluctuations were what impacted on that, she pointed. McCarthey reflected about this into the last [...]