The Nigerian Super Network has appointed The European TV Guild to source over 100 channels for its IPTV SuperTV service. The channels will be made up of a mix of local and international networks from all genres and will include, among other things, children’s television, entertainment, news, sports, theater, movies, documentaries and news.
SuperTV will also broadcast these channels live and offer them on video-on-demand platforms in partnership with mobile network operators in Nigeria and across Africa. The service is expected to be fully launched by April 2020 on the 9mobile and MTN networks in Nigeria. Subscribers will be able to broadcast on their connected devices even without an active Internet plan.
Commenting on the deal, European Television Guild CEO and director Graham Pitman declared “We are honored to work with Super Network in Africa. Sourcing and distributing and licensing channels internationally are one of our main skill sets. Five years ago, we sourced approximately 100 channels for the terrestrial platform BAMBA in Kenya who reached approximately four million homes. There is always a need for high quality empathetic content and we are pleased to be in a position to make this happen for Super Network.”
Michael Ataga, the Super Network Africa CEO added “We are very happy and excited to be working with European Television Guild and look forward to launching this ground-breaking service in Africa. We believe that there is a large market for affordable entertainment on demand anywhere and SuperTV will serve this large unmet need in Nigeria. There is a large mobile penetration of about 140 million with significant smartphone penetration of about 40 million. Internet data is too expensive to stream for most of the market especially over mobile and there is also a limited number of entertainment options for the bulk of the market. There is also a very significantly erratic power supply disrupts traditional television viewing.”