SuperSport has secured the live broadcasting of Ethiopian Premier League for the next five seasons. Among the bidders are Ethiopian Broadcasting Corporation (EBC), DStv and Canal+.
SuperSport agreed to pay $2.7 million per year on a 5-year contract totalling $13.5 million while Canal+ on the other hand, bid $7 million for 5 years. No information regarding EBC was obtained.
With Ethiopian football on the rise as one of the emerging markets on the continent, the deal provides a real coup for the pay-television channel who lost the Kenya and Nigeria Premier League to Star Times in recent years.