MultiChoice Group (MCG) has announced that its subsidiary SuperSport has seized exclusive rights to air Ethiopian Premier League matches. It is an exciting occasion to support Ethiopian football and its fans, and to show Multichoice Group’s commitment to investing in Ethiopia and across the African continent.
SuperSport adds Ethiopia to its portfolio of soccer properties, which comprises of the Zambian Premier League and the Premier Soccer League (PSL) in South Africa.
The Ethiopian Premier League is the top association football division in Ethiopia, and comprises 16 clubs. Broadcasts of the Ethiopian Premier League will be carried across the entire territory of sub-Saharan Africa and the adjacent islands, where the appetite for soccer is substantial.
MultiChoice Group CEO, Calvo Mawela, said, “Through SuperSport, we are the leading broadcaster of sport in Africa, with our programming being viewed by millions of fans continent-wide. Sport is an integral part of our content offering and supporting the development of sport content makes sense for our business. This partnership will give the Ethiopian Premier League greater visibility, attracting fans from across the continent.”
On the other hand, the chairman of Ethiopian Premier League, Lt. Fekade Mamo said “We recognize the importance of having the right partners on board to contribute in growing our league and to cultivate local talent. This is a significant step forward for the league, and will create a brighter future for players, the industry, and bring Ethiopian football closer to the world.”
The CEO of MultiChoice Ethiopia, Gelila G.Michael said, “This is an exciting addition on DStv, particularly for our customers in Ethiopia. We are eager to mobilize for this exciting task ahead and are underway to making every effort so that sports fans have easy access to our products and a seamless experience across the country.”