Streaming platform ‘Shofha’ launched its smart application in MENA

ArpuPlus, a subsidiary of digital products and technology company A15 and MENA’s biggest content aggregator with more than 200,000 pieces of diversified content, has rolled out Shofha smart application to allow subscribers and users of its video-on-demand (VOD) portal ‘Shofha’ to access the content platform on their smart phones with just one click.

Shofha’s new smart app has been intended to provide subscribers a much faster performance with the use of locally stored data on their devices. It is introduced in the MENA region and will also be accessible in Europe and US soon.

Furthermore, Shofha will also introduce its SMART TV app this year. The SMART TV app will additionally improve the entertainment experience by allowing users to enjoy the content on bigger screen types.

Apart from offering easy access Shofha content catalogue, the smart application provides a more personalized experience as well. This personalization will consist of the preferences of users based on their watching history to make most relevant recommendations. Furthermore, it will bring users closer to the brand by offering better communication in the form of notifications and updates. The user-friendly front end will also contribute and keep customer loyalty by making users come back for more.

The CEO of ArpuPlus, Medhat Karam, said, “With an aim to continually enhance the viewing experience of our subscribers and users, we have incorporated brand new features and advanced technology into the new Shofha app, which is set to offer users faster performance and uninterrupted streaming of their favorite series or movies. The user interface of the application is easy to navigate as well, thanks to its well-organized content. With the current circumstances prompting people to stay indoors, we have dedicated all our efforts to effectively engage our active customer base that has more than 1.5 million subscribers. These include regular content updates to guarantee freshness, with a constant focus on better categorization to ensure easier navigation. Additionally, we are always working on Shofha Originals to add more value, which also makes our platform unique.”

Shofha platform was introduced in 2016 to offer the best video streaming experience to subscribers. Presently available in 13 MENA countries, the platform’s library comprises of an array of content of around 100,000 minutes that include Arabic movies, series, the top plays that are well known among Arab audiences, and many more.