StarzPlay has collaborated with Zain, the mobile communications and data services provider in the Middle East and North Africa (MENA), to give even easier payment options for existing and would-be subscribers.
StarzPlay will boost customer acquisition through Direct Carrier Billing (DCB) integration, having agreements with Zain in three countries – Saudi Arabia, Kuwait and Iraq. This also marks StarzPlay’s first-ever DCB integration in Iraq – offering access to its video content for Zain’s 15.7m customers across the country.
DCB is a critical success aspect for reaching mass audiences across MENA markets, where not all would-be-subscribers have access to a credit card. Making payments through local telecom operators as part of their standard prepaid or post-paid bills means they can watch StarzPlay content from their phone, or at home via smart TV or games console.
The Co-founder and CEO at StarzPlay, Maaz Sheikh, said, “We’re really excited about this strategic partnership with Zain, as it means we can make watching our premium content even easier for millions of Zain subscribers in KSA, Kuwait and Iraq. Who doesn’t want hassle-free payments, no extra bills or paperwork, and access to binge-worthy series and blockbuster movies on demand? This is a great opportunity to continue to broaden our reach and connect with those new audiences across the MENA region that we know will love StarzPlay.”
StarzPlay has strategic alliances with 21 telcos in the region including Etisalat Group, du, STC, Mobily, Orange Group, Viva Group, Ooredoo Group, Maroc Telcom – providing subscription via prepaid and post-paid mobile to subscribers.