Starz (Lionsgate) announced today that its SVOD OTT Starzplay was officially launched on Roku TV models in Brazil. Subscribers in the country can access a 7-day-free trial of the platform’s content, or enter through their Roku device. The monthly subscription to enter the OTT content is valued at R$ 14.90 (USD 2.80).
‘We are delighted to advance in our partnership with Roku and expand to Brazil after successful launches in the UK and Mexico,” said Superna Kalle, VPE of Starz’s International Digital Channels. ‘We know that viewers around the world continue to search for new ways to access premium content and this helps to provide thousands of hours of exclusive Starzplay content to Roku users in Brazil’, she added.
From Roku they also expressed themselves about the arrival of Starzplay on their devices: ‘We are excited to welcome Starzplay to the Roku platform in Brazil’, said Yulia Poltorak, Content Distribution Director at Roku. ‘Now more than ever, consumers are looking for new entertainment options and Starzplay offers an attractive library of content that Roku users in Brazil will now be able to enjoy, including popular series and original productions’, she added.
Starzplay provides Roku users access to premium programming that includes the Starz Original Series as Life; The Spanish Princess; Power Book II: Ghost, and others. The catalog also includes curated content, such as the upcoming dramatic TV narration of Umberto Eco’s best-selling international novel, The Name of the Rose; the psychological horror series by Stephen King and J.J. Abrams; Castle Rock; the award-winning series The Act; and a library of highly successful movies with various titles.
Starzplay also serves as the first Roku partner in Brazil to offer Roku Pay, allowing Roku users to be able to pay their Starzplay subscription directly through their Roku device and in reais. Roku Pay launched in Brazil on April 20th, and to access, users need to add their credit card information to their Roku account. Customers who sign up for Starzplay are automatically able to access to a subscription after a 7-day free trial.