StarzPlay and Discovery have signed a three-year agreement that will see the MENA debut of Dplay which will be available via StarzPlay apps including Apple TV. According to the deal, subscribers can access Dplay for an additional AED 15 per month. Subscribers, both existing and new, will be able to trial the service for a period that may extend up to one month.
Dplay will be accessible on StarzPlay as an add-on with a large entertainment library comprising of hours of content including food, motors, STEM (science, technology, engineering and mathematics), lifestyle and crime among others. It will also highlight a lot of locally created content mainly the Arabic food and lifestyle channel, owned by Discovery.
According to Francesco Perta, Director of Business Development of Discovery Network, Discovery is targeting an audience in MENA that could previously see its content only in the linear space.
Perta stated, “We have curated content around specific genres like crime, food and lifestyle to name a few, which we call passion verticals. If you are passionate about food, we have hundreds of hours of content under food; likewise, if you love home, lifestyle, motors, STEM… you name it, we have it. All our content lies in the non-scripted space, so our offering really complements StarzPlay’s current proposition.”
On the other hand, the COO and co-founder of StarzPlay, Danny Bates, commented, “In 2020, we plan to bring other key global content services and offer them to our customers as an add-on to our primary service. We see a huge opportunity with the distribution network that we have built within the region to now aggregate other services onto the platform. We are live with more than 20 telcos in the region and have partnerships with most consumer brands like Android TV, Samsung TV, Apple TV. Adding Dplay to our service is really exciting because of the breadth of content it has and because it’s very different from our core offering. Usually, globally, people tend to subscribe to two to three services so we want to have the ability to have a platform where customers can buy all those services in one place. The other key to this is that we have created the most flexible payment options for the MENA audience. With one click, you can add a Dplay subscription from the app you have downloaded.”