Starz Play is leading the video on demand market in MENA

Starz Play is leading the way with one million subscribers, with a market share of 24 percent within the online video subscriptions and 31.5 percent market share in the online video revenues in the MENA region. This means Starz Play has outdone its famous competitors such as Netflix and Amazon Prime.

 “In an increasingly competitive space, we have managed to differentiate our offering to the benefit of the customer, through working closely with partner telecom providers to offer subscribers a payment method that does not rely only on online subscription, as well as by investing in world-class content that people want to watch and watch again,” said Maaz Sheikh, CEO and co-Founder of Starz Play.

Starz Play is a subscription video-on-demand service that streams Hollywood movies, TV shows, documentaries, kids’ entertainment, and same-day-as-the-U.S. series. Additionally, it also has dedicated Arabic and Bollywood content available in 20 countries across the Middle East, North Africa, and Pakistan.